Posted by: MadSciLabz | January 18, 2009

3D is Coming To A Living Room Near You

Three-dimensional TV is coming to a living room near you. But will the technology spur a consumer spending spree like digital and high-definition TV did before it? Or will 3D end up being the next big flop?

One thing is clear, TV manufacturers need something new to get people buying TVs. Over the last couple of years, TV manufacturers have experienced a sales boom as consumers upgrade to digital TVs in anticipation of the government’s mandated switch to digital TV broadcasts in February 2009. Eager shoppers have also been upgrading to high-definition TVs as movie studios, cable and satellite operators, and TV broadcasters have begun offering more programming in HD.

But as the economy worsens, the forecast for the TV market is looking grim. The LCD TV market is only expected to grow about 17 percent in terms of units shipped in 2009, according to research firm DisplaySearch. This is down from growth of about 29 percent in 2008. Plasma TV growth is also expected to suffer with the market only expected to grow by about 5 percent in 2009 compared with a 24 percent rise in 2008, DisplaySearch said.

As a result, TV makers are looking for the next hot thing to attract new consumers. And some are hoping 3D TVs could be it.

At this year’s Consumer Electronics Show in Las Vegas, four of the top selling TV manufacturers–Samsung Electronics, Sony, LG Electronics and Panasonic–showed off their latest versions of 3D TVs. Panasonic set up a mini-home theater where its 103-inch, plasma 3D screen showed clips from New Line Cinema’s Journey to the Center of the Earth and Walt Disney Pictures’ animated film Bolt. They also showed high-definition 3D footage from NBC’s broadcast of the 2008 Summer Olympics in Beijing.

While some manufacturers, such as Mitsubishi, Phillips, Samsung, and Sharp, have already begun selling 3D-ready TVs, the top four manufacturers plan to have new, advanced 3D TVs on sale toward the end of 2009 and into 2010.

But the big question is whether consumers, particularly American consumers, will be willing to upgrade to a new TV just because it has 3D. Pricing for today’s 3D ready TVs is comparable to other flat-screen HDTVs. Samsung and Mitsubishi currently sell their 3D-ready TVs for between $1,000 and $2,800, depending on functionality. These prices are in line with average prices for HDTVs that don’t offer 3D readiness.

Read the Rest of the Article at: CNET.COM: 3D is coming to a living room near you



  1. I have seen the Philips 3D TV, and I was not very impressed. In a nutshell, the \user experience was not good – if I were to move a bit in my sofa, say recline a bit, then the view would undergo some transformation which can probably be described as jarring. I hinkits got a long way to go…. Im happy myself with the 2D stuff anyway 🙂

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